Working with HCA Healthcare UK's marketing team, I crafted copy for print and digital assets including leaflets, brochures, paid ads, web pages, social posts and more.
Targeted BAU social ads for brand unaware audience
Targeted social ads for female 25-40 and male 50+ audience
Paid Instagram ads for seasonal knee and ankle campaign
Paid Instagram story ads to increase brand awareness for 3 key service lines
Display ads for next day GP appointment service and GP membership
LinkedIn post/update for Urgent Care Centre closure over the holiday period
Window poster/leaflet promoting The Bump Class antenatal sessions
Patient case study promoting orthopaedic services at The Lister Hospital
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